Anonymity does not align to be a yardstick for success and recognition for any business entity. Business, money and fame has poignant relationship with an established name. This very fact is well recognized with the need for trademark registration in India. Distinct identity in the competitive world of business is a key for journey from opaqueness to light of success. Did you know that in recent times war for trademarks has undergone some metamorphosis? If not get into tab right here
Why monitoring trademarks and tag line is so important?
Till recent times, registering trademarks was all that needed to protect business identity. It is still the key, but in between in the advent of the digital world and the various digital platforms has opened up the needs of trademark monitoring against infiltration a key necessity to be dealt with 24x7. Products concerning various industries like children products, pharmaceuticals, cosmetics, services and everything else should be conscious for their trademark registration.
Distinguish your trademark
Trademarks serve the purpose only when they are distinguished. It is also mandatory for the trademark to be unique for them to be registered. It serves the dual purpose. Firstly, a trademark gets only gets registered of it is distinguished and does not have any striking similarity with any other registered trademark.
A registered trademark is essential for marketing of services and goods. A trademark helps a product or service to get instant recognition. Remember the trademark registration grants complete ownership. This means that you can completely prevent the use of the trademark in any form by some other brand or competitor.
Trademark as a tool for marketing
It is known that trademark registration grants uniqueness to a brand. There are certain other dimensions related to trademark that you can explore. Trademark can be used for marketing. Brands are trademarks. If you own brand it must be a trademark. But not all trademarks are brands. Yet, if you are serious about marketing of your product or service it cannot be done without proper trademark registration. People relate with the trademark which are popular and carry the identity of the product or the service they are related with. The quality of the product must get reflected in the trademark. So, these points must be kept in mind while designing a trademark and following the trademark registration. Here not a point that trademarks can be slogan, logo or picture mark as well.
Types of Trademark in India
Before you go for trademark registration you must know the types of trademarks available in India. The government of India allows some different types of trademarks as mentioned below.
- Service mark – Any sign, symbol name and device or word that is used as logo for a company is called the service mark. The point to mark here is service marks cannot be allotted to material goods. Service marks can be allotted to services. Some common types of service marks are sponsorship, hotel service, management and investment, housing development services.
- Collective mark- Members of a collaborative association or a collective group or any other kind of organization may use a collective mark. This is sued as a exclusive symbol for the organization. It is a kind of trademark.
- Certification mark- A certificate mark denotes some kind of judicial formality has been performed for verification. This is also a type trademarks that signify a certain quality standard.
Trademark Attorneys in Kolkata are adept with all kinds of procedural knowledge for trademark registration. They follow complete process for trademark registration in the city. If you need services for trademark registration, you get complete aid from qualified lawyers.